The US is still considered an economic gold mine for growth-oriented translation companies, and many LSPs are understandably attracted to the sales potential they can realize stateside. Knowing how to positively leverage cultural differences in the U.S. gives companies an incredible business edge. This session describes how European LSPs can grow their customer base inside the U.S. It addresses strategic considerations, opportunities to evaluate, and mistakes to avoid. The session also highlights cultural nuances in the U.S., describes how companies can use these differences to their advantage, and helps companies decide if they are ready to expand overseas.
Anthony Rowan is Global Account Manager at Xplanation. In this role, he has launched and developed operations for Xplanation USA and set the tone for impeccable customer service for his US-based customers.
Anthony has over 15 year's experience of high-level consultative business development with Reed Elsevier and AT&T Corporation. Always striving to do better and go the extra mile for his customers, he is a firm believer in applying new ideas and best practices from other sectors to benefit the language industry.