E.g., 09/29/2020
E.g., 09/29/2020

Out of Africa: State of the Language Industry in the World's Fastest Growing Economy

Johan Botha, Jiri Stejskal & Sharon Tabraham

Monday, 24 March, 2014
Free for GALA Members
$60.00 for Non-Members


As the world’s fastest growing economy with the greatest concentration of languages, Africa is the next big thing in the language industry. Much has been done by non-profits to facilitate and promote language services on the African continent, but what about professional language services providers? This session was conducted as a conversation between Jiri as a recent entrant to the West African market, and two South African language industry veterans, Sharon and Johan. Topics included language diversity, access to language technology, opportunities for growth, challenges specific to the African continent, and success stories.

Johan Botha

As Director for International Clients at Folio Online, a language service provider in Cape Town, South Africa, specializing in African languages, I am known for solving problems in a calm and many times creative way. I oversee all international projects and carry out extensive senior project management in numerous languages, working on some of the world's most iconic brands and intricate multi-level projects. I manage all negotiations with new/current clients and supervise the sourcing and training of new translators. I handle company wide IT, CAT tool, TMS and QA solutions and supervise personnel and client relations. I continue to translate (English <> Afrikaans), edit and localise for international clients in various industries including specialised fields such as IT, telecommunications, legal and life sciences. Strenghts: Business Strategy, Translation, Vendor Management, Project Management, Rate Negotiation, IT, Telecommunications, CAT tools, QA integration, Support Services. Follow Johan @zaurielljb.

Jiri Stejskal

Dr. Jiri Stejskal is the President & CEO of CETRA Language Solutions. Headquartered in Pennsylvania and with offices in Virginia, California, Ireland, Germany, Ghana, and Korea. CETRA serves institutional and corporate clients around the world. Jiri is a past President of the American Translators Association and past Vice President of the International Federation of Translators. Follow Jiri @cetrainc.

Sharon Tabraham

Sharon Tabraham is the founder and CEO of ST Communications based in Cape Town, South Africa. Sharon started her company in 2008 in her spare bedroom and through hard work and dedication, has grown the company to include an in-house team of translators and project managers. Focusing and specializing in African languages, localizing Africa is her dream and passion! Follow Sharon @STCOMMS.