This panel discussion challenges the audience to think about how you can stand out without the same old marketing pitches. It also addresses topics such as procurement and how to respond to RFPs.
A native of Japan, Aki Ito has been involved in the localization industry since 1996 in many different aspects of localization activities such as sales management, operations management, project management, Japanese language management and consulting, and translation memory tool management. He previously served on the GALA Board of Directors in 2005-2006 (and as chairman of the board in 2006). He has also served on the editorial board for MultiLingual Computing magazine.
Gordon is an Anglo-Scot, living in London and Spain. He has more than 27 years experience in successful international sales and marketing, consulting and business management, having worked for corporations such as BAe, EMI, GEC and Digital Equipment in Europe and the US. Gordon has been actively involved in the localization industry since 1995 and regularly publishes blogs on transcreation and global communication. An active and committed member of GALA, he is presently a partner, board member and Vice-president of Sales and Marketing at communications and advertising localization specialist Wordbank, based in London and Denver.
Serge Gladkoff graduated from an elite Russian nuclear science college and for more than twenty-four years has been engaged in the localization industry, first as a deputy director for a software distribution company Dialogue-MEPhI, then as a localization manager of Moscow office of Borland International and for twenty years ongoing, as the President and co-owner of the Logrus International Corporation. Serge has been a speaker and presenter at many events, and served as an elected GALA Board member from 2009-2012 and again since 2014. Serge is the founder of the largest online professional community in the localization industry, the Localization Professional group on LinkedIn.