Navigate Your Way to More Revenue with Creative Account Management
Thursday, 14 July, 2016
With new customers being increasingly price-competitive and difficult to win, competitors courting your most important customers, and procurement taking an increased interest in translation spend, it’s never been more critical to be vigilant about maintaining relationships with your customers. This is especially true in large companies that are characterized by complex structures and decentralized decision-making and where translation project values are low compared to other expenditures.
Taking care of business, while trying to find new business opportunities, can make an account manager’s job very challenging indeed!
View this webinar to learn how to secure your position within key accounts and explore how to identify more business, sometimes in the most unlikely places. Jessica discusses ways to work with existing customers to promote your services and also investigates new services that can help you stand out in a procurement exercise. Jessica also discusses ways to retain and grow your key accounts and provide actionable tips for LSPs.
Jessica Rathke is Managing Director of L10N Sales & Marketing, a London-based sales training and consulting company that helps translation companies increase revenue and profitability. She has successfully delivered sales training to hundreds of translation sales professionals in 36 countries. She also consults with LSP owners to help them build and manage effective sales organisations. Jessica has 24 years of localization sales and management experience with industry- leading LSPs in the United States and Europe. Jessica holds an MBA and degrees in Foreign Affairs and German from Miami University in Ohio, USA and has done post-graduate German studies at the University of Salzburg.
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