Implementing a realistic and effective multilingual SEO strategy can lead to exponential growth and exposure in different language markets. Gustavo Lucardi, COO of Trusted Translations and a pioneer in multilingual SEO, takes an in-depth look at nascent best practices and the basic concepts behind Multilingual Search Engine Optimization (MSEO). Speaking from the perspective of an LSP, Gustavo shares how MSEO is already an essential part of the language localization process and how companies can capture valuable market share in different languages. He covers important points and distinctions related to MSEO including: “Traditional” Search Engine Optimization (SEO); International Search Engine Optimization (ISEO); Geographic Search Engine Optimization (GSEO); Social Media Optimization (SMO); LSPs wanting to integrate Multilingual Search Engine Optimization (MSEO) with their marketing platform and service offerings should plan to attend this session.
Gustavo has over 15 years’ expertise using the internet to develop and grow businesses. He is an internationally recognized authority on multilingual SEO, social media and online marketing. He has spoken at the most important conferences on the internet and localization, including W3C, GALA, TAUS and Localization World. As the COO of Trusted Translations, Inc., Gustavo is in charge of production, sales and internet marketing.