No matter where you fit in the language industry, it all comes down to sales, doesn't it? MSEO is a brilliant way of getting leads (provided you're doing it right), but how do you convert them into sales? Well, inbound marketing is your answer! We'll be teaching you how to market your brand both at home and abroad, and get people queuing up to work with you. It's time to say goodbye to spammy emails and chasing leads - we'll show you how us professional marketers do things so you can grow the modern way.
Sarah Pokorná Presch
Named one of the top 100 innovators in the UK and Ireland, Sarah Pokorná-Presch is the Managing Director of Retro Digital, and creator of Retro Live (a fusion marketing/localization conference). Sarah started off as a military translator before going on to work as a freelancer. She then went on to hold a number of different sales and marketing roles in LSPs and a translation technology company, before setting up Retro Digital to combine her passions for languages and digital marketing. Educated in Dublin, on top of studying languages, Sarah has degrees in digital marketing, PR, and law. She's also the founder of the Retro Digital Foundation, a charity that helps young parents access education.
Even though he's a newcomer to the language industry, Alan has nearly 10 years' experience in digital marketing. Having started off his career as a digital strategist, he went on to lead the digital transformation for a number of Irish SMEs. As a passionate innovator, Alan set up Retro Digital to create digital and international marketing solutions that actually get results. Alan has degrees in marketing, advertising and digital marketing and has been named one of the top 100 innovators in the UK and Ireland.