As we all know, language is a characteristic of the culture and in the MENA region, (Middle East and North Africa) it means a lot. It is even an enforceable requirement for communication and B2B purposes! As the largest business applications provider in the world, SAP has gained a lot of experience by entering new markets and different industries. But exposure to new challenges in MENA nearly brought them to a grinding halt. This presentation shares their “lessons learned” and provides details on how they turned a challenge into success.
Khaled, the Localization Manager for MENA at SAP AG, has more than 15 years of experience in the localization and globalization field, having served in different positions throughout the MENA (Middle East and North Africa) region. He now leads SAP AG Globalization Services across MENA where his key responsibilities are to enable SAP's wide-range of products and applications for Arabic language and local laws and regulations. With his vast industry experience and technical background, Khaled has managed to change the ME market’s perception of SAP from an international player to a local player with global experience.
Manal Amin is founder and CEO of Arabize, and one of the first Egyptian entrepreneurs in language technology. She holds a BA in Political Science and a Diploma in translation. With over 30 years' of experience, Manal has mentored many "generations" of localizers and technical writers and established the first localization and content training center in Egypt. She won the African ICT Champion award in 2013 and was ranked 77th among the 200 Most Powerful Women in the Middle East by Forbes Magazine in September 2014. Manal currently serves on the GALA board of directors.