The Globalization team at NetApp has developed, mapped, and embedded a Globalization Content Strategy to get all global enterprise content to market. This strategy encompasses all content types that the Globalization Programs Strategy Office has to author, localize, and publish for the company, regardless of language. Come and learn how the NetApp team accomplishes all this by embracing different methodologies from transcreation to machine translation, and by being inclusive of all different levels of localizers, editors, QA, and other stakeholders. This session will describe several field-tested tips and strategies for organizing your own team and getting the best results possible.
Alessandra Gobbi is Global Content Lead at NetApp for EMEA. She manages the operations of the Global Content managers in the region assuring the high quality standards set for localized content are met. Alessandra overlooks the implementation of localization improvement initiatives in tight collaboration with vendors, global content managers and internal stakeholders. She supports the company globalization strategies aligning content localization requirements between head quarter and geos for 7 departments, based on NetApp’s GTM strategy. Alessandra has over 20 years of experience in IT and localization, fostered by a solid background in corporate communication.