Janice Campbell, Sr. International Program Manager at Adobe Systems Inc. explores what crowdsourcing is and what it is not. Learn how to get started, possible tools you might consider, the investment you will need to make, and what pitfalls to avoid. Localization budgets are not what they used to be in this economic downturn. Management is calling for you to cut costs and outsource more and more tasks, preferably offshore to lower-cost labor markets. Your product teams are still expecting you to help them reach potential customers around the globe, and gain entry into new and emerging markets. How do you support the company strategy and deliver on expectations, ensure customer satisfaction, yet do it all on a shoestring budget? Everyone seems to be talking about crowdsourcing, but is it really as easy as everyone says? Is it free? Is it the right solution for your business? Can you trust the quality? You will learn what crowdsourcing is, and what it is not. Janice explores some ways to get started, what investment you might have to make, and what pitfalls to avoid. Most of all, you will learn about community building and some resources for further exploration. In addition, Janice reviews some possible tools you might consider in the implementation of such a strategy.
Janice Campbell is a Sr. International Program Manager at Adobe Systems Inc.