In a world of 140 characters or less, tiny words like "a" or "the" make a big difference in how we measure and understand global brand perception. In this presentation, In Every Language CEO Terena Bell takes a look at the little words that can shift sentiment analysis as well as larger social meaning.
Terena examines the role machine translation should — or shouldn’t — play in the process. She also shares successes and failures from top global brands’ own social media localization.
Terena Bell is CEO of In Every Language, a language services provider offering translation, interpreting and localization. She formerly served on the Association of Language Companies leadership council. She also sits on the Obama Administration’s White House Business Roundtable, which has taken calls with both the President and the Vice-President as well as senior advisors and members of Cabinet.