Viewstream CEO John Assalian offers expert tips and best practices to approaching the localization of videos, screencasts, and interactive presentations. John will offer expert tips and best practices to approaching the localization of videos, screencasts, and interactive presentations, from front-facing messaging and communication to the back-end programming and metrics. Learn expert approaches to initial creation of localized assets that help expedite the localization process. Get an inside look into leveraging tools such as WordPress, XML and Flash for fast iteration of localized content, giving you the flexibility you need to rapidly iterate across languages.
Founder and CEO of Viewstream, an award winning digital agency for technology companies. They create marketing campaigns to engage sophisticated, technical audiences. Viewstream marketing builds brands, generates awareness and drives consideration. Viewstream clients include seventeen of the Fortune 100, including Microsoft, Intel & Honeywell, and sixteen of the top one hundred software companies, including Adobe, Autodesk, and Blackboard.