Many companies face challenges approaching new markets or opening new branches in emerging markets. Meanwhile, the demand for translation and software localization services in places like Central Asia are growing steadily, particularly in Kazakhstan, thanks to recent economic growth and the continuous introduction of new technologies. However, the development of services for this region has its own peculiarities. In this session, Konstantin gives pointers on dealing with localization for emerging markets. He gives an overview of localization maturity in Central Asia, looking at how to best organize new projects for these markets.
In 1996, Konstantin founded Janus Worldwide, a group of language professionals and engineers. Today, Janus has grown to be Eastern Europe’s third largest translation company with capabilities to handle the language needs of the world's largest multinational organizations. Combining his 18-years of experience in localization with a decade-plus expertise in strategic planning and organizational development, Konstantin’s focus as the company’s architect is to improve its production capabilities, service offerings, and infrastructure. Konstantin holds diplomas in linguistics and in management.