Video is a popular, powerful, and flexible medium for conveying information of all sorts. Usage of video is increasing across most industries and it is safe to assume that this audio-visual content will play a central role in the content strategy of a majority of companies. As such, any company with an international customer, employee, or user base must consider and plan for the implication of video on their global affairs, a challenge that also impacts language service providers while providing an opportunity to excel.
Drawing on the input of client companies, content creators, and language service providers, this webinar looks at the some of the challenges of video localization and discuss common practices in the creation of video content strategies that can be scaled to a global audience.
Anton Bollen is the European Customer & Market Strategist for TechSmith Corp., a software company based in Michigan, USA. He started his career at the company in 2003 with a focus role on the creation and localization of training videos. He moved to Germany in 2010 to better support TechSmith's European user base, while deepening his knowledge about international challenges. He thrives on learning content that is engaging, visually appealing and effective.