Leveraging Culturalization for Building Better Game Worlds
Thursday, 01 February, 2018
When it comes to designing game experiences, there are two main issues that can negatively impact the ability of a game to be distributed internationally: Cultural and geopolitical issues are overlooked in the design process and prevent the release of a game in a specific locale. Designers miss the opportunity to create more robust worlds that engage players in the right way. In this webinar, Kate Edwards will provide insights into the little-known field of content culturalization and discuss how it assists game creators with building better worlds that account for a wider range of cultural and environmental aspects.
Kate Edwards is the CEO and principal consultant of Geogrify, a Seattle-based consultancy for content culturalization and the former Executive Director of the International Game Developers Association (IGDA). As Microsoft’s first Geopolitical Strategist in the Geopolitical Strategy team, Kate was responsible for protecting the company against political and cultural content risks across all products and locales. Since leaving Microsoft, she has provided guidance to many companies on a wide range of geopolitical and cultural issues. Kate is also the founder and former chair of the IGDA’s Localization Special Interest Group, a former board member of IGDA Seattle, the co-organizer of the Game Localization Summit at GDC, and a regular columnist for MultiLingual Computing magazine. In October 2013, Fortune magazine named her as one of the "10 most powerful women" in the game industry. In December 2014 she was named by GamesIndustry.biz as one of their six People of the Year in the game industry.
Customers want digital information to be customized to fit their interests, appear correctly on any device, be...
Identifying the right products and content to localize is critical for any enterprise globalization team to maximize...
Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader...