Finding the perfect content localization strategy can be like the story of "Goldilocks and the Three Bears": Some companies struggle with a tightly centralized system that's efficient but rigid, while others have well-localized content but a system fraught with waste. So how do you find a framework that’s just right? This session will address assessment of your current system, discuss trade-offs and prioritization, and look at governance models you can live with.
As Director of Product Field Support & Communications, Sonia Zamborsky helps optimize Marriott's global eCommerce channels across a diverse portfolio of international products. She provides operations leadership for an extended team at HQ and around the globe. (Basically she's the Chief Dot-Connector between corporate and the field.) Sonia's latest focus has been creating and refining a global operating model that examines the components of people, process, and technology to maximize product ROI.
James Nixon is an accomplished digital business executive with extensive experience in global markets and a proven track record for reinventing brands into the digital landscape. In his 20+ year career, he has played important roles at companies such as Microsoft, American Express, Deloitte Consulting, The New York Times Company, CNN Digital, and now Marriott International. At Marriott, James is responsible for digital strategies, products, services, and operations for the global markets. He has championed Marriott's global translation strategy, aligning people, processes, products, and funding with strategic business goals. Nixon has an MBA in International Business from Cornell University and a BS in Computer Engineering from Lehigh University.