Language is the invisible investment: if what we do works, the end user might never know that the content they see has been localized, translated, transcreated. While the EU has invested in infrastructure for language services and business, the US has been a hard sell when it comes to supporting the needs of the industry. This session will lay out key strategies used by industry leaders to make our case for the language industry as a keystone for 21st century economic growth. We will interact with EU and US representatives and learn from them about how the two largest markets in the language industry frame the issues.
Inkaliisa Vihonen has a background in translation, linguistics, and journalism, and has spent all of her career in EU-related jobs, first preparing for the accession in the EU of Finland, her native country, and later in various policy tasks in Brussels at the Directorate-General for Translation, the world’s biggest public sector translation service. Her main areas of interest are visibility for the industry and professionalization and employability in the sector. She aims to bring language industry players together to works towards a common goal for the good of this amazing industry.
Dr. Bill Rivers serves as the Executive Director of the Joint National Committee for Languages, representing more than 110 organizations from all sectors of the Language Enterprise in Washington, DC. A long-time researcher, strategic planner, and business leader, he advocates for language with the US Government and the business community. Having received his Ph.D. in Russian, Dr. Rivers has lived and worked in more than 20 countries.