Language service providers consider themselves "localization experts." However, when attempting to expand into the US market, they often lack a strong, US-friendly marketing and branding strategy that allows them to meet the distinctive needs and wants of this unique market. LSPs from many parts of the world that want to expand into the US market need specific goals and a unique selling proposition in order to reach their "American dream." This presentation will discuss the top ten marketing elements that are critical when expanding into the U.S. market.
Marcela Reyes is a globally renowned business coach and consultant with 20+ years experience. Through her high-energy and expert approach, she partners with global LSPs to identify their unique skills and strengths to equip them with the tools to effectively translate their value into acquiring more and profitable clients. An internationally known speaker and a frequently published author, she holds an MBA and is a Blue Ocean Strategy Certified Practitioner. Follow Marcela @marcelajenney.