E.g., 03/31/2020
E.g., 03/31/2020

The Key to a Successful SEO Sales Strategy (the Long Tail)

Gustavo Lucardi & Richard Estevez

Monday, 26 March, 2012
Free for GALA Members
Free for Non-Members


Do you know the key elements to a successful SEO sales strategy? What about multilingual and international SEO strategies? Using live examples from real web searches, participants will learn how to derive actual sales versus traffic and how to build a viable long-term strategy for growing their business on the web. This in-depth, hands-on session will introduce the concept of the Long Tail for SEO, which details one of the most important ways to drive sales and conversions on the web.

Gustavo Lucardi

Gustavo has over 15 years’ expertise using the internet to develop and grow businesses. He is an internationally recognized authority on multilingual SEO, social media and online marketing. He has spoken at the most important conferences on the internet and localization, including W3C, GALA, TAUS and Localization World. As the COO of Trusted Translations, Inc., Gustavo is in charge of production, sales and internet marketing.

Richard Estevez

Richard Estevez is the CEO and founder of Trusted Translations, Inc. He is an experienced executive with over 15 years of business and legal expertise and over 25 years of experience with translations. He is regarded as one of the foremost experts on the US Hispanic and Latin American markets and is frequently consulted by major news outlets.