How do international concerns play into the development of a uniquely branded, yet culturally appealing, software end-product? With hands-on examples throughout this webinar, you’ll learn how to incorporate geopolitical and cultural constraints to optimize layout and text elements, integrate persuasive design in your layout, and effectively strategize for content and branding. Alberto Ferreira of Mekon Ltd. presents the essentials of cognitive UI perception and how these are affected by socio-cultural conditioning, as well how cultural bias and expectations can work in UX design for different countries across different content strategies.
Alberto Ferreira is a Product Manager and Consultant at Mekon Ltd. His key interests in user and customer experience and content optimization technologies have led him into an extensive professional background involving localization engineering, project management, ethnographic research, UX design, and product management. He worked with some of software’s top-tier actors in a controlled language and machine translation initiatives, and pioneered usability as a core concern in localisation engineering. He is currently designing the next generation of structured content collaboration and delivery at Mekon.