International Search Engine Optimization
Monday, 21 March, 2016
Search engine optimization (SEO) is the process of increasing traffic to a website through improving (organic/unpaid) listings in Google and other search engines for target keywords and phrases. Although SEO is not rocket science, it requires knowledge, resources, and time. The reward for implementing a systematic SEO strategy can be tremendous. Understanding even some of the most fundamental SEO principles will allow any language service provider (LSP) to offer international search engine optimization (ISEO) services to their website localization and translation customers. Simply localizing a website doesn’t cut it anymore; today’s LSP needs to be able to offer ISEO in order to differentiate themselves from the rest. Chris presents an introduction to the five pillars of SEO, an overview of the ISEO process, the international and multilingual keyword research process, technical considerations of the ISEO process, and tools and technologies to support the ISEO process.
Chris is the founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well as international clients with all of their search engine optimization, social media and content marketing needs. Chris frequently authors guest-articles for industry websites such as Social Media Examiner and his international background makes him one of the few professionals in the industry who truly live and breath international and multilingual search engine optimization on a daily basis. He's a sought after speaker and his company was recently name a “Top 30 SEO Agency”. Learn more about Chris by following him on Twitter at https://twitter.com/swisschris and by connecting with him on LinkedIn at: www.linkedin.com/in/chrisraulf
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