The Innovator's Dilemma
Wednesday, 25 March, 2015
“If you do not change, you may wind up where you were heading” – Lao Tzu
For most of the participants at the GALA Seville conference, the translation industry of today has evolved dramatically from the structures of the past. From technological innovation, decoupling of business processes, and access to new resource models, we are delivering multilingual services in unique, innovative ways. However, the slow, incremental change we have experienced over 2 or 3 decades actually reinforces the two most prevalent obstacles to change: status quo bias and ‘loss aversion’ bias.
Are we clinging to translation models from our past? Are we loathe to lose the commercial frameworks we know today for new risk and reward engagements of tomorrow? Lionbridge’s guiding principle has always been “change before you have to.” In this session, explore whether innovation, change, and a start-up mentality can come from within an established firm and how this ‘innovator’s dilemma’ plays out in terms of leadership, creative destruction, and constructive conflict.
Paula (Barbary) Shannon manages Lionbridge’s $600M global sales forces and account management teams. Her international career was featured in the Wall Street Journal in 2009. Paula joined Lionbridge in 1999 as Vice President of Internet Alliances and assumed additional responsibilities in 2001 and 2008. Prior to joining Lionbridge, Paula was the Chief Marketing and Sales Officer for Alpnet, Inc., now SDL. She has more than 26 years of experience in the language and translation industry, including 10 years in senior roles with Berlitz International. Paula Shannon is fluent in English, French, and Dutch, and functional in German, Spanish, and Russian. Educated in Canada, Belgium and the US, she holds a B.A. in Russian and German with a minor in Linguistics from McGill University, Montreal, Canada. In 2004, Paula won the coveted International Stevie Award as "Best Sales Executive." The IBA's are the first global, all-encompassing business awards program honoring great performances in the workplace. Paula was recognized for her outstanding leadership and sales achievements in 2003 and her continued commitment to innovation, integrity and excellence. In 2006, she was honored with a Women in Business award as "Best Canadian Executive." In 2008, Paula was named to the "Women in the Lead - Femmes de Tête", a Canadian national directory of more than 600 women candidates for corporate board appointment. Paula is also a featured Business Leader and presenter in the SkillSoft "50 Lessons" library of business vignettes. Paula currently is an Advisory Board Member at the non-profit organization Translators without Borders. Ms. Shannon has previously served on the board of several Montreal technology start-ups and also served on the board of the Fonds régional de solidarité FTQ - Île de Montréal, the venture fund 'arm' of the $8.5B Fonds de solidarité des travailleurs du Québec (FTQ) development capital fund.
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