A major player in the publishing industry wants to capitalize on the emerging Brazilian middle class. Headquarters decides to translate 1000 technical books into Brazilian Portuguese on a limited budget and short turnaround times. Ccaps and tauyou respond to the prospect with a solid proposal, while at the same time educating the client on other ways to enter a new market without incurring high costs. After much discussion, analysis, and quotes, the client disappears with no commitment. Was it a real opportunity or an adventure not worth the time of our sales team? In this highly interactive session, we will present the scope of the client's request, how we structured our offer, and the risk analysis we did internally afterwards. We will then discuss, "How would you have dealt with this prospect?" and how to prepare quotes that match the needs of clients.
Fabiano Cid is the Managing Director of Ccaps Translation and Localization, a company that supports the language needs of global brands in Latin America. With 20 years of localization experience and an active member of the language industry, Fabiano is a GALA Ambassador, co-creator of Think Latin America, and a member of the Advisory Board for the GALA Think! Series. He has also served as the chairman of the board of Milengo and of GALA.
Diego is the founder and CEO of tauyou language technology, a company specialized in machine translation, natural processing tools, and process automation for Language Service Providers (LSPs). He holds a PhD in Electrical Engineering and an MSc in Management and Business Administration. He served on the GALA Board in the period 2013-2015.