Given the fragmented nature of the translation industry, client organizations (large and small) are increasingly looking to the web to find translation providers. In order to compete, translation companies need an effective online strategy to capture new clients and grow. This presentation will give you the key elements to building a solid online marketing strategy utilizing the best practices for Search Engine Optimization, Pay-Per-Click advertising and social media marketing. This will include what critical pitfalls to avoid and a road map of steps for a successful online sales program.
Gustavo has over 15 years’ expertise using the internet to develop and grow businesses. He is an internationally recognized authority on multilingual SEO, social media and online marketing. He has spoken at the most important conferences on the internet and localization, including W3C, GALA, TAUS and Localization World. As the COO of Trusted Translations, Inc., Gustavo is in charge of production, sales and internet marketing.