Everyone’s got a technical solution for interpreting, but how many of us actually know how to grow the use of that technology, let alone grow one’s business along with it? We need to sack the old ways of traditional sales-driven service design and ‘top-to-bottom’ thinking. This presentation takes a critical look at the current interpretation industry, how our customers’ expectations are changing and how that, in turn, evolves our way of working. We will share our learning and insights on interpretation industry research conducted in the autumn of 2018 in Europe, where we studied different stakeholders’ expectations of today’s interpretation industry as well as their future vision of interpreting. Using real-life examples, we will demonstrate how it is possible to shake off the old ways of working and bring in something new that will help expand your offerings and increase your ROI. We challenge you to think differently: From growth hacking to gamification to killer analytics, we go through how you can build a sustainable service from bottom up.
Lauri Hyry is a pioneer of mobile interpreting. He’s got a strong background in service development and design. Back in year 2015 the demand for instant interpretation increased dramatically during the refugee crisis in Europe in 2015. He organised a team and developed the mobile interpreting platform, Túlka. Since then, the company has been steadily growing under Lauri’s watchful eye. :)