E.g., 07/16/2020
E.g., 07/16/2020
Free for GALA Members
$75.00 for Non-Members


With the advent of the Internet of Things, the localization industry has been growing at a fast pace. To keep up with constant product innovation and with more demanding users, companies have decided to focus on their core business, leaving the localization and globalization of their products to LSPs—the localization specialists. 

Although the in-house model may seem outdated and time-consuming, the fully outsourced model is not without problems. In this session, we discuss the pros and cons of each model, and how to build a successful hybrid operation that leverages the best of both worlds.

Marcia Fervienza

I specialize in leading multicultural teams to elevate brand perception and support company growth initiatives through the localization of products and marketing material. With 10+ years of experience managing globalization and localization processes throughout all stages of product engineering, I am knowledgeable both at leading in-house teams and at outsourcing. My work is focused on fostering employee engagement to ensure that linguists are also product specialists while building long-term relationships with vendors to ensure scalability and flexibility to operations.