E.g., 07/14/2020
E.g., 07/14/2020
Free for GALA Members
$60.00 for Non-Members


Far too many companies have failed in their attempts to build profitable relationships with Latin American partners. Why? A lack of cultural understanding between source and target countries. This session will identify the leading causes of business failures and will share practical, concrete strategies that can improve your odds of developing successful, long-term relationships with Latin American partners. It will address the "do's" and taboos of business practices, negotiations, communication, and more. You may be surprised to find out what you are doing wrong, and how easy it can be to do it right!

Neal Goodman

Dr. Neal Goodman is an internationally recognized authority on globalization, global mindset development, and cultural competence for global corporations. In 1983, he founded Global Dynamics, a leading provider of cross cultural training, expatriate services, global leadership coaching, virtual effectiveness consulting, diversity training, and intercultural marketing research designed to meet the global needs of multinational corporations and Fortune 500 companies.