E.g., 07/11/2020
E.g., 07/11/2020
Free for GALA Members
$60.00 for Non-Members


Dive deep into the realm of the hidden dimensions of cultural differences between the US and Asian cultures which directly impact the success or failure of business activities.  Neal Goodman, President of Global Dynamics Inc., explores hot buttons and taboos to avoid, and describes the actions you must take to demonstrate respect and trust in order to succeed. Dr. Goodman examines why so many successful companies have failed in their attempts to build profitable relationships with Asian partners, associates or vendors.  The hidden cause of these failures is due to the lack of understanding of the underlying cultural differences between the USA and Asia.

Neal Goodman

Dr. Neal Goodman is an internationally recognized authority on globalization, global mindset development, and cultural competence for global corporations. In 1983, he founded Global Dynamics, a leading provider of cross cultural training, expatriate services, global leadership coaching, virtual effectiveness consulting, diversity training, and intercultural marketing research designed to meet the global needs of multinational corporations and Fortune 500 companies.