Small business is sizzling, especially in the localization industry. Multi-billion dollar companies often prefer to work with small localization vendors. Mobile devices, cloud computing, and virtual business mean that small and medium sized LSPs can now offer the same technology and workflow solutions as the Big 25. This session will describe this trend using true stories and real examples from a 10-billion dollar life-science device manufacturer. It will address the surefire ways in which localization providers both big and small alienate their clients and drive away new prospects, and it will explore what translation buyers really value.
Babs Sekel is a Manager at Global Presales Localization & Marketing, Agilent Technologies. She is responsible for global presales localization, marketing planning and budgeting, and marketing promotions. She brings over 20 years' experience in strategic marketing planning, brand stewardship, and budget and project management to her role. She currently manages a global team responsible for the localization of key strategic customer-focused communications for both the Chemical Analysis and Life Sciences Divisions of Agilent.
Andrew Lawless is a globally-renowned expert and thought leader in global content management and content localization. He is Founder and President of Dig-IT, the premier consulting practice in Washington, DC for global web content management and translation process automation. Dig-IT's clients include Agilent Technologies, Laureate International Universities, Mimio/Rubbermaid, The Nature Conservancy, OCLC Online Computer Library Center, Verisign, Waters Corp, The World Bank, and others.