This session presents a strategic planning framework for both established and start-up language companies. Many small to medium-size businesses operate in a reactive, tactical mode. This session shows LSPs—regardless of their size or where they are in their growth trajectory—how to transition into the modality of running their business in a strategic, proactive manner. The session guides participants through the process of creating useful key performance indicators (KPIs) and demonstrates how effective strategic planning is key to growing their businesses. Participants will gain a better understanding of the key success factors in developing a strategic plan and learn concrete steps to get started right away.
Steve Chu has more than 20 years of diversified management experience in general management, sales, marketing, and operations. Through Treehouse Strategy, Steve and his associate as well as partners have helped their clients develop their sales strategies and operations plans as well as implement business and technology solutions.