The Global Online Segmentation Tool segments website audiences into four distinct categories. The tool helps companies know how much or how little they need to localize. This session introduces the tool and highlights its merits.
Gary founded Conversis in 2003. Prior to that, he spent 16 years working for HSBC Asset Finance U.K. Ltd, one of the largest banking and financial services organizations in the world, before spending 2 years as Director of Operations at K International, a boutique translation business. He is a previous Chair of GALA, is a regular speaker on all aspects of commercial globalization, an advisor to the APPG on Modern Languages and sits on the advisory boards of The Rosetta Foundation and Translators without Borders.