E.g., 07/14/2020
E.g., 07/14/2020
Free for GALA Members
$60.00 for Non-Members


When talking to executives and senior management, “globalization” entails everything related to doing business globally. When talking to technologists and the globalizers, “globalization” means user language limitations and cultural differences.  This session discusses the various ways to ensure that both worlds – the executives and the globalizers – can together be strategic and break in where it matters the most to their international users.

Luciana Vecchi

A global business strategic thinker and doer. Expert at building cross-functional and cross-cultural relationships as well as highly productive teams with extensive experience on bringing the outside-in by being the eyes, ears, and the voice of the international user in alignment with a company's goals, investment plans, and ultimately, global revenue growth. Driven by the complexity, value and impact of doing business globally via qualitative and quantitative data to develop and shape scalable strategies and execution to ensure international customer needs and cultural realities are met.