Globalization Preparedness: The Changing Demand for Language Services and Technology
Wednesday, 14 March, 2018
Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader, more economically diverse global population. With that will come increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As companies support these new users, they will have to change core product development and localization practices. This presentation outlines the essential and growing role of language in the user experience for current, new, and yet-to-appear devices. It describes the changing demand for language services and technology and looks at the impact of evolving and revolutionary UX models. Learn what must be done to keep pace with the next wave of globalization demand.
Don DePalma has more than 30 years of experience in the fields of technology, language services, and market research. As Common Sense Advisory’s (CSA Research) original founder, he is responsible for launching and developing the preeminent market research firm in the language services sector. As the company's chief strategist, Don serves as an incubator for new ideas and projects that support the organization's vision and growth. He drives strategic decisions affecting the future direction of the research and consulting services. And, he is involved in shaping the strategies of many of the world's largest technology firms and the industry's most influential language services providers via large scale consulting projects. Don holds a PhD in Linguistics from Brown University with specializations in generative grammar, computational linguistics, and the historical phonology of Slavic languages. He also studied at Moscow State University and Moscow Linguistic University in Russia, Univerzita Karlova in the Czech Republic, and ILISA in Costa Rica. As a linguist, Don studied a range of Indo-European languages and has visited 40 countries. www.commonsenseadvisory.com
Is your online business well established and are you starting to look at a potential international expansion?...
Global companies face multiple challenges when launching global products, such as keeping localization and overall...
Customers want digital information to be customized to fit their interests, appear correctly on any device, be...