Lightening in a bottle means “Capturing something powerful and elusive and then being able to hold it and show it to the world.” This is what companies must seek to achieve in a multi-lingual world of mobile devices and services. When devices cross markets and services are expected to adapt to the geographic location and languages of preference, what are the considerations that can either block, or yield, a positive customer experience? In this short talk we will pose some of these questions for consideration to provoke further discussion about the changing nature and need for agility in globalization today.
Paige Williams is Director of Global Readiness for Microsoft Corporation, headquartered in Redmond, Washington. Paige is responsible for managing the company’s strategy, policies and standards for geo-political, language and world readiness. With over 20 years of experience in localization, and market readiness, Paige and her team help to ensure that Microsoft is respectful and relevant when launching devices, services and marketing campaigns worldwide. Paige holds a degree in English from Washington State University.