Is your online business well established and are you starting to look at a potential international expansion? International business is not just an expansion of the domestic operations; markets vary significantly throughout the world. So it is wise to run a thorough analysis and develop a global expansion strategy from the outset.
This webinar will take you through a step-by-step expansion guide and discuss four matrices that will help you prioritize and assess the potential per targeted market.
Sandra is an experienced executive with about 25 years of experience in building and growing businesses internationally. She has successfully driven business development for both large and early stage organizations – mostly ecommerce - as well as building and managing local operations.
Now based in Berlin, she has lived in Singapore and Paris and worked as marketing and business leader across various industries including publishing, dating, fashion, home decor and online marketplace. She has an in-depth knowledge of the Internet and e-commerce and has gained a strong experience in intercultural communication and management in rapidly changing environments.