The Five-Pillar Strategy for Global-Ready Growth
Thursday, 16 July, 2020
In this webinar, Talia Baruch will share her developed framework for effectively driving international expansion: The Five-Pillar Strategy for Global-Ready Growth.
There is no such thing as a global product or marketing strategy. But what we can do to maximize new markets’ adoption is to build a global-ready strategy, and in some cases, for priority new markets, a geo-fit experience and value-add repositioning. Talia will walk us through some of her methods and case study examples from her work with big multinationals and mature startups on how to optimize the holistic full-cycle customer journey, from organic non-branded discoverability, to high-intent acquisition, engagement, conversion and all the sweet way to brand trust loyalty and retention in international markets.
Talia will also share her vision for a practical global-ready mind-shift approach in the organizational structure to enable horizontal cross-functional alignment on corporate core objectives for successfully driving sustainable international growth.
For reference, please review Talia’s article here.
Talia is a Global Growth Executive, working cross-functionally to make products make sense in the multicultural marketplace. She has 20 years’ experience leading international expansion in Product-Lead Growth at Google, LinkedIn, and SurveyMonkey, and is a localization and internationalization expert. Talia is now an independent consultant (Yewser—International Product as a Service), helping companies accelerate growth in international markets, integrating regional and cultural factors in a holistic strategic approach, and optimizing experience performance to win adoption in local markets on a global scale. Talia is also adjunct professor of global branding, digital marketing strategy and product innovation at CEDIM Design School in Mexico City (executive MBA program), at Hult International Business School (executive MBA program), at San Francisco State University (College of Business) and at Middlebury Institute of International Studies. In addition, Talia mentors Google's portfolio startups in applied machine learning technologies in emerging markets. Talia is the Co-Founder of GlobalSaké, creating a collective worldwide community of cross-functional leads for knowledge share and launching the GlobalSaké annual corporate education conferences.
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