Many companies have localization requirements beyond the capacity of their internal teams, which often consist of just a single person. These lonely localizers are tasked with enormous responsibilities and have little to no budget for additional headcount or for keeping up with best-practices and industry trends. What they may not realize is that their partner LSPs can offer so much, like technical expertise, terminology, strategy, and a lot of experience gained from all the work they do with a multitude of clients. In this webinar, presented by two of the largest localization vendors in the industry, you will learn how to tap into your LSP’s resource pool and technologies and extend your localization team. Allison McDougall from Lionbridge and Liesl Leary from SDL, both Women in Localization Board Members, discuss secrets of working with LSPs (from both services and technology sides) that will ensure that you get ahead with your localization program.
Co-Hosted with Women in Localization
Liesl Leary is a 16 year-veteran of the localization industry. She has successfully led marketing and sales teams to deliver innovation and revenue at the intersection of language, technology, and design thinking. As an expert on both language technologies and social intelligence solutions, she frequently advises organizations on IOT strategies that inform brand health, marketing strategy, and global expansion decisions using big data and insight. She is a frequently sought-after international speaker and has delivered presentations at conferences for the Drug Information Association, Game Developer’s Conference, World Trade Center Denver, SDL Innovate and Loc World. In addition, she serves on the boards of Women in Localization and Intercambio and volunteers extensively for philanthropic projects. Prior to earning her undergraduate degree in East Asian Studies from Kalamazoo College, she studied at Gymnasium in Germany and the Beijing Language and Culture University.
Passionate about global customer experience, language, and other cultures, Allison McDougall has contributed to the localization industry for 20 years. Living in Montpellier, France, she began her professional career as a French-to-English translator, focused on translating Annual Reports for various French companies. She subsequently received an MBA from the Monterey Institute of International Studies, followed by a Marketing position at HSBC, where she was responsible for direct marketing strategy and campaign operations in the Americas. Since 1998, Allison has dedicated her career to the agency side of the localization industry, partnering with leading global companies to drive global brand awareness and lead generation. Allison is currently Vice President of Emerging Business at Lionbridge, where she leads business development and account management teams across North America and Asia. She is also a proud member of the Board of Women in Localization.
This webinar will explore how best to obtain executive buy-in and make a case for a translation management program. We...
If you ask clients and suppliers about their partnerships, you often learn of misunderstandings, frustrations, or...
It’s no mystery that the localization industry is changing fast. We’ve been talking about disruption and adaptation for...