The market for goods around the world is larger than ever. The global middle class (those who buy products made abroad) is now bigger than half the world’s population, and the barriers to global trade are all but gone. Intelligent translation to market those products is more critical than ever to drive the engine of global commerce. And yet the localization ghetto remains for our clients ”“ the localization managers at the G1000 - and ourselves in the localization industry. We have been enabling the ghetto, but it is time to transform ourselves. We are no longer the localization industry, but the global market enablement industry.
David Ashton's consulting work is focused on helping companies expand their global footprint. He is an expert on the rapidly evolving ways consumers and brands intertwine and how the cyber-social evolution impacts the way businesses interaction with consumers. As VP of Consulting Services at SDL, Ashton manages the strategic, management, and operational consulting arm of the SDL Group. He is also a chief contributor to the Globalization Challenge.