Differentiate Through Publishing
Tuesday, 28 March, 2017
US Translation Company specializes in language services for the life sciences and manufacturing sectors. However, the company has had difficulty standing out in a crowded field. Especially when hundreds of competitors are likewise claiming expertise in those same sectors. To differentiate themselves, USTC launched an aggressive research and publishing campaign, producing in-depth, quality articles in major trade magazines. This session will describe the considerations and lessons-learned from the campaign.
David Utrilla studied international business and economics in Peru and in the USA. In 1995 he founded U.S. Translation Company and serves currently as its CEO. He has been given multiple awards including Utah’s Best of State, Inc. 500/5000 for fastest growing companies in America, Mountain West Capital Network’s top 100 fastest growing companies in Utah, Top Forty Business Executives Under 40, and the Small Business Person of the Year by the SBA. In 2014 he received the Weber State University Distinguished Alumnus Award, the 2015 the Utah Valley University Atlas Award, and the 2016 Quixote Award by the Utah Hispanic Chamber of Commerce. David also serves on the Board of Governors at the Salt Lake Chamber of Commerce, is the President of the World Trade Association of Utah, is Vice President of the Utah Consular Corps, is on the Weber State University President’s National Advisory Council, is an Advisory Board Member for the School of Business and Economics at WSU, is a Board Member of the Utah Council for Citizen and Diplomacy, and is an Advisory Committee Member of the U.S. Global Leadership Coalition. In 2009 he was appointed by the President of Peru as the Honorary Consul of Peru in Utah and he currently holds this position.
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