In India, the digital explosion has just begun. From 390 million Internet users in 2016, India is expecting to see approximately 700 million Internet users by the end of 2021 - more than 200% of the total population of the USA.
But who are these users, and how do they actually use the Internet? What languages do they speak?
With 23 official languages, 55-plus languages and over 6,000 dialects spoken every day, India's linguistic landscape is a complex one. And more than 50% of India's Internet growth in the next 3-4 years is expected to come from rural India, i.e., a primarily vernacular population. This presents to digital players both an immense opportunity and a set of challenges that they must contend with in order to build products for the next billion users.
This webinar aims to shed light on changing consumption habits, evolving Internet behavior and the rise of vernacular users in the Indian digital ecosystem.
Pradipta Sarkar currently works at Pocket Aces, a digital entertainment company that is leveraging technology to create and distribute engaging content for the Indian millennial. She heads content for India’s first and largest interactive gameshow platform, Loco.
Pradipta has also served as managing editor of FilterCopy (another Pocket Aces channel), one of India’s best known digital entertainment brands. A digital content strategist, writer, editor and former book publisher, Pradipta has previously worked with POPxo.com, the Federation of Indian Chambers of Commerce and Industry, HarperCollins Publishers India and Rupa Publications India.