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E.g., 07/16/2020

Decoding Cultural Differences During an International Rollout: A Case Study from ZF Friedrichshafen AG

Melanie Scherer

Thursday, 26 February, 2015
Free for GALA Members
$60.00 for Non-Members


“Whether you work in a home office or abroad, business success in our ever more globalized and virtualized world requires skills to navigate through cultural differences and decode cultures foreign to our own.” (Erin Meyer, The Cultural Map, 2014).

In 2011, ZF Friedrichshafen AG set out to implement a new IT Project Management Services Organization (PMO+) among its regional offices in South America, Asia Pacific, and North America. They soon found that cultural differences would not allow them to use the same roadmap twice. Melanie Scherer presents the company’s case study and the underlying framework of her analysis using Erin Meyer’s cultural clusters, including suggestions for how to bridge cultural gaps in practice.

Melanie Scherer

Melanie Scherer is a Consultant in Project Management in the field of automotive industry. In her function she was responsible for the international rollouts of IT Project Management Office (PMO+) to South America (Brazil), Asia Pacific (China) and North America (USA).