Products and services designed on one side of the globe are routinely marketed and sold on the other, with varying degrees of success. Unfortunately, cultural assessment is considered a luxury by many decision makers and untold sums have been wasted on marketing that simply doesn't work. Traditions, religions, weather, colors – and of course, language – are all critical factors for consumers. This session will examine the concept of cultural diversity readiness and discuss why it is an important part of an LSP's service portfolio that leads to higher quality output, better-tailored messaging, and improved client outcomes.
Trusted by organizations to create international language solutions for close to 18 years, Mohamed has worked with top tier brands across the world. His expertise in the field has helped hundreds of clients globalize and localize their products, services and brands for different cultures, creating the ultimate native experience.
Mohamed’s globalization experience in branding, transcreation, websites, promotions, and digital marketing strategy provides a single solution to today’s multi-channel demands. A speaker in localization and content events, Mohamed helps create awareness about the need for globalization aspects in today’s business world.