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E.g., 07/16/2020

Cost vs. Investment: Getting into the Minds of Travel and Hospitality Executives

Juan Cárdenas, Neeraj Mathur, Sonia Zamborsky & Pedro Diez-Orzas

Monday, 23 March, 2015
Free for GALA Members
$60.00 for Non-Members


Executives and decision makers in the travel and hospitality industry are extremely cost conscious. Selling translation and localization services requires an understanding of the thought processes and selection criteria of these decision makers. What does it take to educate the decision maker to treat the cost as an investment in their business? What factors are most important to them? Join this panel of travel and hospitality experts to hear their thoughts and experiences, and to understand how to build the case for translation as an investment.

Juan Cárdenas

Juan M. Cárdenas has been the director of localization at Hilton Worldwide overseeing the global strategy and execution of all internationalization and localization aspects of their online channels for the last seven years. A translation and localization industry expert with more than 14 years experience, Juan's career has spanned multiple countries (Colombia, USA, Australia) and tackled diverse industries including hospitality, IT/software development and eCommerce. A native of Colombia, Juan holds a BA in Business Management/Marketing and an MA in International Business from the University of Queensland, Australia.

Neeraj Mathur

An entrepreneur with a track record of over 20 years in media company Perfect Media, Neeraj Mathur is a management graduate. Heading this niche-based media house with an interest in hospitality, travel/tourism and the airlines industry, he has successfully spearheaded Perfect Media into a robust information-based publication company with delivery capability across media formats including print and digital. As a co-founder of Braahmam, he looks after business development and creating new verticals for the company.

Sonia Zamborsky

As Director of Product Field Support & Communications, Sonia Zamborsky helps optimize Marriott's global eCommerce channels across a diverse portfolio of international products. She provides operations leadership for an extended team at HQ and around the globe. (Basically she's the Chief Dot-Connector between corporate and the field.) Sonia's latest focus has been creating and refining a global operating model that examines the components of people, process, and technology to maximize product ROI.

Pedro Diez-Orzas

Pedro is the founder and CEO at Linguaserve I.S. S.A., a company providing cutting-edge multilingual solutions. He has a PhD in Computational Linguistics, and is also Professor at the university in Madrid. He is an expert in Language Engineering & Translation, with 25 years of professional experience in R&D in language industries. Pedro developed his career at WordPerfect as Head of Spanish Lexicography; at Novell as head of multilingual semantics; and as European Project Coordinator (INTERLEX), Technical Manager (EuroWordNet), a member of EU Project MLW-LT and ITS 2.0 IG, as well as in several universities.