Is content strategy an opportunity or a threat for the localization industry? Companies are streamlining their content-creation processes, and this changes what they need from their LSP and their localization management team. It's a classic market disruption scenario. What are the impacts of this disruption, and how can LSPs and localization teams leverage change and take localization to new levels of efficiency? Sarah O'Keefe of Scriptorium discusses the impact of content strategy changes on the localization process.
Sarah O’Keefe, President, is the founder of Scriptorium Publishing and a content strategy consultant. Scriptorium offers content strategy services to help customers solve business problems and achieve strategic goals. Since founding the organization in 1997, Sarah has worked with numerous organizations to assess content issues, develop solutions, and implement new technologies that unlock content value. She is the coauthor of Content Strategy 101: Transform Technical Content into a Business Asset.