Discover how Starbucks, Cirque du Soleil and Southwest Airlines used the concept of value innovation to reach uncontested markets and experience astounding growth. By changing service offerings and finding new customers, LSPs can also create a new customer value proposition and a new market space. Set aside what you think you know about benchmarking, new technologies and pricing, and learn a new framework for creating value innovation in your service offerings.
Marcela Reyes is a globally renowned business coach and consultant with 20+ years experience. Through her high-energy and expert approach, she partners with global LSPs to identify their unique skills and strengths to equip them with the tools to effectively translate their value into acquiring more and profitable clients. An internationally known speaker and a frequently published author, she holds an MBA and is a Blue Ocean Strategy Certified Practitioner. Follow Marcela @marcelajenney.