We all operate in a time of abundance. Our customers in the localization industry have innumerable competitors to choose from. But few providers take the time to define and refine their brand stories to stand out in a crowded field. Avantpage, after 20 years, refined its brand story, which has led to an increase in business of 30 percent. Learn how you can, too, in this interactive webinar.
What you will learn:
How to clarify your brand story
How to amplify your impact by expressing your new brand story through creative business storytelling
How to simplify your life with a focused brand story that attracts the right clients and employees
Luis Miguel is the CEO at Avantpage, Inc. Luis is responsible for Avantpage's mission to provide immigrants with the opportunity to reach the American dream. Luis is passionate about helping clients communicate effectively with immigrants in a language they can both understand. With over 20 years of leadership experience in the translation industry, Luis works to the benefit of Avantpage's clients and the immigrant community. But Luis is other things, too! As an Airbnb host, Luis and his cat Gatubela love to host people from other countries in their Davis home!
Park Howell has been in the branding advertising industry for more than 30 years, has run his own agency for 20 of those years, and now consults, teaches, coaches and speaks on the power of business storytelling internationally. He helps leaders of purpose-driven organizations clarify their stories to amplify their impact and simplify their lives. Park created and taught the communications storytelling curriculum for the Executive Master's of Sustainability Leadership program at Arizona State University and is host of the popular weekly podcast “The Business of Story”. His purpose is to help you live your most powerful stories.