E.g., 04/02/2020
E.g., 04/02/2020
Free for GALA Members
$60.00 for Non-Members


Natalia is a 28 year old Mexican woman, mother of two, who owns a mom and pop shop in Mexico City, where some one hundred families do their daily shopping. Natalia’s shop is small, but her inventory reaches more than 1000 different products purchased from up to 50 providers, such as Coca-Cola, Bimbo and Procter & Gamble. Hundreds of customers, thousands of products, dozens of providers”¦ The only problem is, Natalia is managing such a complex business with only pencil and paper. This presentation will go over the current challenges faced by micro-retailers at the base of the pyramid in emerging markets. With a simple mobile app augmented with affordable peripherals, Frogtek is helping Latin American shopkeepers manage store sales, credit card transactions and airtime sales, track inventory and perform basic bookkeeping and financial functions to make their lives easier and their businesses more successful.

This session was presented at think! Latin America Dublin, organized by CCaps and SpeakLatam.

Guillermo Caudevilla

Guillermo Caudevilla is the Chief Technology Officer at Frogtek Spain. Prior to joining Frogtek Guillermo worked for over six years in the Research & Development department at Vodafone Group where he was responsible for the design, implementation and deployment of prototypes, technology creation and standards contribution within the Web and mobile browser evolution areas.