Black Swans and the Rise of the Outsider
Tuesday, 26 March, 2019
Until Australia was discovered, people were convinced that all swans were white. Before 1770, the idea that swans were not white, had simply not been challenged, and so the belief in the certainty that swans were white was absolute. The black swan theory is a metaphor that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight.
In this presentation, I will explain why the explosion of technological advances is a massive opportunity for the language service partner who is willing and able to adjust and take advantage of the rapidly changing environment in the localization industry. These changes are being driven by socio-economic events across the globe. An argument can be made that there is a likelihood that standard translation or interpretation will be completely performed by machines within the next two decades.
Language service partners need to recognise the changes that are occurring around them, if they are going to be able to move from the rather antiquated price per word business model and move towards a model which is adaptive, flexible, and entirely more representative of the actual value they can generate for their partners. Key to this will be the necessary recognition of our own creativity. Create content that has the primary purpose of improving the lives of the people in your network and a secondary purpose of driving the sales pipeline.
An Irish man living in The Netherlands, Andrew graduated from the Radboud University of Nijmegen, with a Master’s of Science in Cross-Cultural Management, and promptly decided to put his degree to absolutely no use, by opening a cocktail bar. With a varied professional background which has included time spent in theatre, cinema, and advertising in The Netherlands and Ireland, Andrew has found his home in the Localization industry. Andrew is marketing manager for Dutch LSP Ludejo.
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