suma CFO, Ines Irós, presents a valuable tool for assessing financial and operational integration: the Balanced Scorecard (BSC). The Balanced Scorecard enables strategic communication through all company areas. The major aim of the BSC is to turn strategy into balanced metrics between financial and operational situations.
Ines holds a graduate degree in Business Administration from the Siglo XXI, private University of Córdoba. She has acted in different decision-making positions at national and multinational companies, during which she developed a customer-oriented vision. In the language industry Ines has helped to build statistics and metrics into the company culture and to bring a fresh perspective to the world of translation.