Where are smartphones outselling computers 4 to 1? In the second biggest mobile market in the world: Africa. In Uganda there are more phones than light bulbs, and throughout the continent more than 50 percent of Internet connections are made via mobiles. Why does this matter to you? Because in places around the globe like Africa, India, and east Asia, mobile phones are the way consumers get their content. This session will discuss why content delivered through mobile devices is a huge business opportunity for the localization industry and will explain what lessons you can learn from the non-profit sector’s work in this market.
Lori Thicke is the founder of the machine translation services firm LexWorks. She is also the co-founder of Translators without Borders, the world's largest community of humanitarian translators. As a US-based non-profit, Translators without Borders supports global aid organizations by donating millions of words of professional translations each year. Lori earned an MFA from the University of British Columbia and is a frequent speaker and blogger.