As new technologies continue to change the future of the translation industry, how do translation companies stay relevant and competitive? Andrew Lawless, Founder and President of Dig-IT Consulting, frames some current issues in the evolution of the localization industry and provide answers to this question. How do translation companies fit into the new economy? What do they need to do to stay competitive? What is the role if any of in-house linguistic reviewers in a world where thousands of client users tweet back at the maker of their cell phone, ranting about the poorly localized user interface? This webinar presentation will not only provide some answers, but also frame the issues for the current evolution of the localization industry.
Andrew Lawless is a globally-renowned expert and thought leader in global content management and content localization. He is Founder and President of Dig-IT, the premier consulting practice in Washington, DC for global web content management and translation process automation. Dig-IT's clients include Agilent Technologies, Laureate International Universities, Mimio/Rubbermaid, The Nature Conservancy, OCLC Online Computer Library Center, Verisign, Waters Corp, The World Bank, and others.